Privacy policy

Privacy Policy

Effective Date: June 7, 2026

Last Updated: June 7, 2026

LINEUP CO, LLC ("LINEUP," "we," "us," or "our") operates the website store.lineupco.com (the "Site") and the LINEUP Sports Cards & Golf Club retail and live-streaming business. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site, shop with us, attend our live streams, or otherwise interact with our business.

By using our Site or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following categories of information:

Information you provide directly:

  • Name, email address, phone number, shipping/billing address
  • Payment information (processed securely by our payment processors; we do not store full card numbers)
  • Account login credentials
  • SMS opt-in consent and preferences
  • Customer service inquiries and correspondence
  • Content you submit (reviews, comments, contest entries)

Information collected automatically:

  • Device, browser, and operating system information
  • IP address and approximate location
  • Pages viewed, links clicked, time spent on Site
  • Referring/exit pages and search terms
  • Cookies, pixels, and similar tracking technologies

Information from third parties:

  • Order, fulfillment, and analytics data from Shopify
  • Marketing engagement data from Klaviyo (email + SMS)
  • Live-stream activity from Whatnot, eBay Live, and YouTube (where permitted)
  • Social media interactions (Instagram, Facebook)

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Communicate about your orders, account, and customer service requests
  • Send marketing communications (email and SMS) where you have opted in
  • Notify SMS subscribers when we go live on streaming platforms
  • Personalize your shopping experience and product recommendations
  • Operate, maintain, and improve our Site and services
  • Detect, prevent, and address fraud, security, or technical issues
  • Comply with legal obligations

3. SMS / Text Messaging

If you opt in to our SMS program (by texting our keyword, scanning a QR code, or checking the SMS opt-in box at checkout), you consent to receive recurring automated marketing text messages from LINEUP at the phone number you provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies (approximately 4–8 messages per month).

You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at adrian@lineupco.com. See our SMS Terms & Conditions for full details.

4. How We Share Your Information

We do not sell your personal information. We share information only with:

  • Service providers that help us operate our business (Shopify, Klaviyo, payment processors, shipping carriers, analytics providers)
  • Streaming and marketplace platforms when you interact with us there (Whatnot, eBay, YouTube)
  • Legal and regulatory authorities when required by law, subpoena, or to protect our rights
  • Successors in the event of a merger, acquisition, or sale of business assets

All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5. Cookies and Tracking

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and deliver relevant marketing. You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

6. Data Retention

We retain your information as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. SMS opt-in records are retained as required by TCPA and carrier compliance rules.

7. Your Rights

Depending on your state of residence (including California under CCPA/CPRA), you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion
  • Opt out of the sale or sharing of personal information (we do not sell)
  • Opt out of marketing communications at any time
  • Receive a copy of your information in a portable format

To exercise any of these rights, contact us at adrian@lineupco.com.

8. Children's Privacy

Our Site and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Continued use of the Site after changes constitutes acceptance.

11. Contact Us

LINEUP CO, LLC

LINEUP Sports Cards & Golf Club

11132 Winners Circle, Suite 100

Los Alamitos, CA 90720

Phone: (562) 844-7264

Email: adrian@lineupco.com

Billing/legal address: 11482 Foster Rd, Rossmoor, CA 90720